Introducing: “Real-Time” Monitor for Facebook Analytics!

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We’re excited to announce our newest tool: Real-Time Monitor for Facebook Analytics! Facebook now updates post level analytics approximately every 5 minutes. We’ve built a dashboard to monitor the most important metrics, as they happen. This new tool is currently in Beta, which requires you to remain within the tool in order for us to collect the metrics every 5 minutes. We’ll be expanding this functionality in the future.

Overall Monitor

  • Monitor all active* posts for the Pages you Admin
  • Filter by a variety of metrics: Total Impressions, Unique Impressions, Viral Impressions, Organic Impressions, Paid Impressions, Total Engagement, Clicks, Shares, Likes, Comments, & Virality

All filter options are able to be viewed as Change In Values or Total Values. Change In Values offers a unique perspective to see how your content is currently trending.

Negative Feedback

Facebook Negative Feedback

Keep an eye on all of your posts’ Negative Feedback rating. If an individual post is receiving above average negative feedback, it’s imperative to consider deleting the post to reduce potential damage to your average EdgeRank. Removing a Post before it receives substantial Negative Feedback helps your Page maintain the highest possible opportunity for high EdgeRank.

Viral Lift

Social Media is renowned for having the potential for “Virality”. We are now providing a never before seen real-time analysis of Viral Lift for your content. Examine how Organic, Viral, and Paid Impressions interact with your content to get a better understanding of Viral Lift.

Recent Posts

Monitor recent posts’ individual performance by examining Engagement, Impressions, Clicks, and Negative Feedback in real-time. This allows the brand manager to quickly identify how each individual post is performing as it happens.

Let us know what you think in the comments below or as always on Facebook or Twitter!

What is EdgeRank?

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EdgeRank is an algorithm developed by Facebook to govern what is displayed (and how high) on the News Feed.

What is the EdgeRank algorithm?

This algorithm can be understood as: the sum of Edges, each Edge is made up of (Affinity, Weight, & Time Decay). This may sound complicated at first, but when you begin to understand the underlying concept, it’s actually a brilliantly simple and effective algorithm. We’ll dive into the details and provide a working example. Continue reading →

How Does Facebook’s New Timeline Impact Engagement?

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There have been reports released regarding the impact of Timeline on brands’ Engagement. Timeline does not impact content within the News Feed, where a vast majority of Engagement takes place. These studies seem misleading, and confusing, so we investigated the issue with our own data using a significant sample size of over 3,500 pages.

Timeline Median Engagement/Fan Change

Methodology
We examined over 3,500 Pages to figure out the impact Timeline has had on Engagement. To increase accuracy, we examined when each Page converted to Timeline between 2/29 – 3/26, and used this time frame to analyze Eng/Fan. For any Page that converted between this time frame, we used the switch date until 3/26 to compile “Converted” data. We created a control group of Pages that did not switch over the same time period. We compared this data against the same group of Page’s performance from 1/1 – 2/28 (the “before” period).

What We Found
Regardless of switching to Timeline or not, the typical Page experienced a decrease in Eng/Fan. Pages that switched to Timeline experienced a slightly smaller loss (-11.57% vs -10.12%). This slight variation is most likely due to the larger brands that received excessive promotion during this same time period. We believe this is not an indicator of a long term trend.

We examined the percentage of Pages that experienced an increase or decrease of Eng/Fan over this same time period. Both the control group (No Conversion) and the Pages that converted to Timeline experienced nearly identical ratios. Roughly 60% of the Pages analyzed experienced a Decrease, while roughly 40% experienced an increase. It should be noted that converted Pages did experience slightly better results again, however, the difference is minimal.

How many Pages Experienced A Decrease/Increase?

This data seems to imply that the Timeline has no direct impact on Engagement for brands. As a vast majority of all Engagement takes place within the News Feed, this data is not surprising as Timeline has no direct impact on content within the News Feed.

It appears that a majority of Pages experiencing abnormal changes in Engagement/Fan is due to the publicity that has occurred since the implementation of Timeline. Many high profile blogs are discussing the changes, how to use it, and which brands are using Timeline best.

What Does This Mean Going Forward?
Brand managers can rest assured that they are not experiencing significant losses when switching to Timeline. Nearly all Engagement takes place on the News Feed, not on the Page itself. Regardless of how Facebook changes the appearance of a Page, this should rarely have a significant impact on Engagement. This also suggests that Brand Managers must continue to focus on optimizing Engagement within the News Feed as usual.

EdgeRank Checker: Completely Revamped

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We’ve made many adjustments to EdgeRank Checker since our official launch eight months ago, and we’ve recently wrapped up our biggest changes yet! We want to take this opportunity to share what we’ve been up to, and explain how to better use the tool to maximize your Facebook exposure.

Summary of the New Features:

Continue reading →

What is the typical Virality rate for a Facebook Page’s Posts?

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One of the strengths of marketing on Facebook is the opportunity of Virality. Exciting and unique content can begin to “go viral” which can result in massive exposure. For brands that are able to leverage this effectively, it can mean huge ROIs on projects.

What is Virality rate?

Facebook defines Virality as: “The percentage of people who have created a story from your Page post out of the total number of unique people who have seen it”. Creating stories can be from Likes, Comments, and Shares of content. Essentially, the more people engage with your content in relation to how many unique people have seen it determines a particular post’s Virality.

What is the average Virality rate?

To accurately understand how a typical Page receives Virality, we looked at the median Virality rate. The median Virality rate for Facebook Pages is 1.92%. Continue reading →

Redesigned “Page Overview” Launched!

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Since the EdgeRank Checker launch over seven months ago, the tool has gone through numerous changes and improvements to better serve our customers. The old Page Overview was static and didn’t reflect all that we had to offer. This is something we wanted to address, but anticipated new features coming down the line. We’re happy to announce that the redesigned “Page Overview” is now much more relevant and intuitive. Continue reading →

Brand New Agency Dashboard

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Managing a multitude of Pages is now easier than ever. The Dashboard has been redesigned to accomodate Agencies and Super Users alike.

EdgeRank Over Time Graph
The graph provides a comphrehensive visual understanding of how all of your Pages are performing. Previously, EdgeRank Over Time was a feature reserved for Pro Users only. With the new Dashboard we’ve decided to extend this Pro feature to our Free Users as well. Pages can be toggled on and off, and you are able to pick the timeframe being observed.

Overall Metrics
Five metrics are displayed for each Page, and all metrics are sortable. The quick look metrics include: Engagement Ratio (Engagement/Fans), Reach (Reach/Fans), Virality (number of people who have created a story from your post as a percentage of the number of people who have seen it), and Post Lifetime. Metrics are Green or Red depending on how they’ve changed, positively or negatively. Please note, when sorting by name or EdgeRank Score Pro Pages sort above any Free Pages.

Recommendations Revamp

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One of EdgeRank Checker’s most valuable features is custom tailored Recommendations. Today, we’re unveiling a refreshed look with brand new, powerful functionality.

Click to view full screen

Custom Tags
One of our most requested features was the ability to custom tag individual posts. Custom tags are now here, and can be leveraged within Recommendations. Users are able to tag any post with any tag type. We recommend creating a few categories of post types such as promotional, giveaway, question, or any specific strategy. Once you’ve created a few custom tag types and applied them to your posts, you’ll be able to look at custom tailored Recommendations based off the tags. Custom Tags now provide a never before seen level of control utilizing Engagement building Recommendations. Continue reading →

Post Impressions: June vs Dec 2011

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There have been rumblings that Impressions are down for Facebook Pages. Most rumors are pointing specifically to the past 6 months. We analyzed June 2011 vs December 2011 comparing the average Impressions per post per fan. 

The average Page experienced a change of -50% (Impressions/Fans per Post). The median change was -58%, illustrating that most Pages suffered a loss of approximately 50% over these two time periods. This translated to the average Page actually losing 250 impressions per post (median value). It gets worse, these same Pages grew 53% over this same time period (median value).

Continue reading →

Post Lifetime: How Long Does A Facebook Post Live?

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When a Facebook Page posts to Facebook, each individual Post has a “lifetime”. A Post is considered dead when the growth in engagement is less than 10% of the largest growth of engagement between hourly snapshots. Understanding when a Post dies, or stops receiving engagement, is important because it allows the Admin to plan when to post next. The average Post Lifetime can be a strong indicator in determining optimal Post Frequency.

The average Post Lifetime for a Page is 3 hours and 7 minutes. The median Post Lifetime is 2 hours and 56 minutes, illustrating that most Pages are experiencing Post Lifetimes around 3 hours. This data was sampled for the month of December, 2011 across 500+ Pages and over 30,000 individual Posts. The average Page size was approximately 140,000. Correlations were also examined between Page Size, but results were insignificant.

Average Post Lifetimes for individual Pages were also examined: some Pages averaged a Post Lifetime of approximately 10 hours, while other Pages experienced Post Lifetimes under 15 minutes!

Continue reading →