Engagement* correlates with impressions, as we discovered in our latest data analysis. We found that there was a .569 positive correlation between Facebook engagement and impressions. Previously, social media statistician Dan Zarrella, released a startling report that he found no correlation between engagement and impressions. We found this to be unbelievable, however upon further details his sample size was a minuscule two Facebook Pages. We decided to dive into our large data base of anonymous data.

We sampled 20 random pages each with a minimum of 4,000,000 fans. Our data time period ranged from 2-6 months per page. We analyzed engagement and impression totals, as many critiqued Dan Zarrella’s study due to conflicting X and Y variables. Our results displayed a positive 0.569 correlation. This correlation does not necessarily prove causation, however it does illustrate that Facebook is likely to inherently reward engagement with impressions.

The graph displayed above the zombies on the billboard is an artistic representation of our actual data graph. Blood splatter represents individual data points, while the long streak of blood is the correlation. The graph on the right symbolizes how engagement leads to impressions as it relates to the mass of Facebook users. Engagement can lead to ripples of impressions into the world of Facebook.

Our sample size is relatively small, and we will continue to analyze this data on a large scale. However, we felt it was important to address the issue of engagement and impression correlations, with a larger sample size than Dan Zarrella.

On a side note, we still love your work Dan!

*Engagement is defined as comments + likes