An EdgeRank Score is a score provided by our algorithm to estimate the effect of EdgeRank on your Page’s fans. The higher your EdgeRank Score, the higher the likelihood your updates reach your fans via the news feed. Facebook’s EdgeRank is calculated for each one of your Facebook fans individually, however we are able to look at the overall average affect of each user’s EdgeRank Score with your Page. Even if we were capable to calculate an EdgeRank Score per fan, it would be more beneficial to a Facebook Page Admin to analyze the average EdgeRank Score per fan.
Our EdgeRank Score has been trusted with tens of thousands of Facebook Admins who influence hundreds of millions fans, we’re confident that our EdgeRank Score will help you optimize your attempts to increase engagement and exposure for your Page.
It is possible to have a high EdgeRank Score with a small relatively unengaged Facebook Page due to several external factors. Our EdgeRank Score is best suited for measuring performance within the newsfeed as frequent as your Page is updated. The success or failure of a Facebook campaign should be measured against predetermined goals. An EdgeRank Score can provide an indicator of how the campaign is performing in terms of visibility.