Facebook unveiled their brand new hybrid news feed for all users yesterday (9/21/11). We analyzed how the new hybrid will effect EdgeRank, however now we’ve had some time to analyze the impact on engagement. There’s been widespread rumors that engagement has been down across the board, we decided to put that to test.
We actually found that engagement was actually up across the board.
The details of our preliminary study:
- We compared the launch day data against the previous Wednesday’s data (engagement can vary significantly)
- We used a random sampling of just under 150 anonymous Pages that posted on both 9/14 & 9/21
- The average Page exceeded 100,000 fans
There are a variety of factors that may have resulted in increased engagement. There is a high likelihood that due to the increased publicity on 9/21, Facebook benefited from more users on the site and engaging with content. Random deviations may have also resulted in increased engagement.
We’ll be following up this preliminary study to provide further insight to how the new hybrid news feed is affecting engagement.