We often analyze the impact of using different Post Types in social media strategies. When discussing Post Types, we are referring to how a Page publishes content onto the news feed. This typically includes Photos, Videos, Links, and Status Updates. Each fan base responds differently to various Post Types. The goal is to match your fan base with the most engaging Post Type.

Fan bases typically consume Post Types differently due to browsing habits, accessibility, and demographical behavior. For example, fans based in a rural setting with slow/average internet speeds may be less inclined to consume video content. Understanding these intricacies can help a Page leverage EdgeRank to their advantage.

Our system provides recommendations based on Post Type to help the marketer focus their posting strategies. However, it can sometimes be a challenge to follow our recommendations. There are ways to incorporate our recommendations while still following a rigid posting strategy. For example, your client mandates the need to share a Link with their fans. A typical first reaction would be to get on Facebook, select Link, and post to the fans. However, our system may have suggested that you post more Photos. This presents an opportunity to post a Photo, along with a Link, to achieve both initiatives.

In the example above, the actual Post Type is Photo; however, the link is presented in the description. This is a clever way to achieve posting a Photo while sharing the necessary Link. This same tactic could be implemented in a few variations. Experimenting with different posting strategies could help increase your EdgeRank.