Shares are an extremely valuable action within Facebook. Shares take Posts from one user’s feed and immediately seed it into the “Sharer’s” feed for their friends to see, which can create a viral effect on Facebook. It’s important for your Posts to receive a mixture of Likes, Comments, and Shares.
Shares tend to perform well during Tuesdays and Wednesdays. It’s hard to tell exactly why these days perform above average, but it’s worth noting. In the chart below, you can see that the increase of Shares on Tuesday and Wednesday resulted in an increase of Clicks on these same days. Additional Shares are creating more impressions which lead to more Clicks.
| Day of Week | Avg Shares/Fans | Avg Clicks/Fans |
| Sunday | 0.09% | 0.43% |
| Monday | 0.09% | 0.39% |
| Tuesday | 0.10% | 0.47% |
| Wednesday | 0.11% | 0.49% |
| Thursday | 0.09% | 0.41% |
| Friday | 0.09% | 0.35% |
| Saturday | 0.08% | 0.39% |
A simple tactic to increase Shares can be as simple as asking your fans to Share your content. The hardest challenge with Sharing is creating content your fans will actually want to rebroadcast. The fan must be comfortable with their friends, family, and business associates seeing the content. Content that is typically shared the most are exclusive videos, funny photos, and general feel-good stories.
Great piece of information to have, I’ll try it out and feedback the results.
Is there any info on the best time of day to post content on Tuesday and Wednesdays or would you say there are no trends? I would imagine it has some bearing.
Avnesh
There are definitely trends out there, if you sign for EdgeRank Checker Pro you can analyze your best times of day each day of the week (based on historical data). That might help!
This seems great, have you any advice on how to get more fans or ‘likes’. I would like to use the information here but first I need to actually get more fans lol. Sorry if this is not acceptable but just wondering if you can point me in the right direction for that. Any help much appreciated. Thanks
We don’t do a ton in terms of looking at fan growth in our tool. Most big brands allocate considerable PPC’s to drive fan growth or insightful promotions.