Timing can generally make or break a Post. It’s difficult to determine if a Post succeeded or failed due exclusively to the hour and day of the week without also analyzing a Post’s Timing.

For example, your Page’s fans consistently engage with your content on Friday at 3pm. Your fans also consistently ignore your content on Sunday mornings at 7am. You can expect any content to perform above average at 3pm, so the Timing Grade takes these tendencies into account. Being above your daily average on Friday at 3pm is not necessarily an accomplishment. However, maintaining excellent engagement at this time should still be the target goal. You are likely to maintain these averages regardless of quality of content. The opposite is also true. If your Page struggles to receive engagement on Sundays at 7am we reward your grade if you are able to acquire more engagement within this time frame.

This grade is an attempt to make our suggestions as relevant as possible. We provide the day’s optimal post frequency (based on your historical data), along with that Day’s Best Posting Time, and produce recommendations (in the event of a low grade) on how to improve Timing in the future.