Introducing: “Real-Time” Monitor for Facebook Analytics!

We’re excited to announce our newest tool: Real-Time Monitor for Facebook Analytics! Facebook now updates post level analytics approximately every 5 minutes. We’ve built a dashboard to monitor the most important metrics, as they happen. This new tool is currently in Beta, which requires you to remain within the tool in order for us to collect the metrics every 5 minutes. We’ll be expanding this functionality in the future.

Overall Monitor

  • Monitor all active* posts for the Pages you Admin
  • Filter by a variety of metrics: Total Impressions, Unique Impressions, Viral Impressions, Organic Impressions, Paid Impressions, Total Engagement, Clicks, Shares, Likes, Comments, & Virality

All filter options are able to be viewed as Change In Values or Total Values. Change In Values offers a unique perspective to see how your content is currently trending.

Negative Feedback

Facebook Negative Feedback

Keep an eye on all of your posts’ Negative Feedback rating. If an individual post is receiving above average negative feedback, it’s imperative to consider deleting the post to reduce potential damage to your average EdgeRank. Removing a Post before it receives substantial Negative Feedback helps your Page maintain the highest possible opportunity for high EdgeRank.

Viral Lift

Social Media is renowned for having the potential for “Virality”. We are now providing a never before seen real-time analysis of Viral Lift for your content. Examine how Organic, Viral, and Paid Impressions interact with your content to get a better understanding of Viral Lift.

Recent Posts

Monitor recent posts’ individual performance by examining Engagement, Impressions, Clicks, and Negative Feedback in real-time. This allows the brand manager to quickly identify how each individual post is performing as it happens.

Let us know what you think in the comments below or as always on Facebook or Twitter!

9 Comments on “Introducing: “Real-Time” Monitor for Facebook Analytics!

  1. Heather

    Remove your negative posts? This doesn’t make sense. How is that social? If you remove a negative post, you face a potential backlash of an even greater number of negative posts. Also, who determines negativity? Facebook has no “dislike” button. Please explain how sentiment is measured. Thanks.

    • Chad Wittman

      Negative feedback (from a Facebook API perspective) has nothing to do with sentiment. Negative feedback is measured by actions such as “Hide Story”, “Hide all”, and “Report Spam”. Hope that helps clear up any confusion.

  2. Thanks for explaining negative posts. It’s great to have so much useful information.

  3. I would like to have more stats on negative feedback. I understand it is reported anonymously, but it would be helpful to know more about location info, age, and whether or not the person is someone who “liked” the page or someone who is getting the page’s posts by someone else sharing. It’s very possible for malicious people to use the negative feedback tool to do damage to competitors or use as a personal vendetta. Perhaps if FB is going to take those stats seriously, the person giving the feedback should have to justify their complaint rather than simply clicking a tab. I believe a recent malicious attack on my page can be tracked to someone with a personal vendetta. What damage are they capable of doing by submitting negative feedback almost every time a post is made?

    • Chad Wittman

      We’ve seen some Pages that have had mass negative feedback attacks really drop off. From the customers we’ve seen experience it, the negative feedback was definitely coordinated beyond a single individual. To answer your question, the effect can be very detrimental but it typically involves many people.

    • Michelle

      We have a client who has recently been the target of malicious activity – there are definitely multiple people involved. The impact on the page has been far more detrimental than just loss of reach (which plummeted). The page also now no longer comes up in search, and therefore people are unable to check into the venue. Also, advertising was not allowed through – with no real explanation.
      The negative feedback on the page has reduced (based on the data we have exported) but the page is not back to normal yet. It has been months and we have started a new page, throwing ad spend behind it trying to get the likes back up so we can merge the pages.
      My biggest frustration is the lack of access to a channel (even for agencies) to handle these issue. Even our Facebook marketing contacts do not have an understanding of what is happening, or how we can address it.
      Thanks Chad for your blogs – we always find them insightful.

      • Chad Wittman

        It can be very difficult to get the support you deserve, unless you have a massive ad spend. I’d recommend trying to talk to Facebook about increasing your ad spend significantly to get an ad rep, and bring up your issues that are holding you back.

  4. Lauren Warner

    How do I sign up for this? And try it?

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