Lately, Facebook Page Admins have complained to Facebook regarding decreases in Reach. Facebook has made changes to improve the quality of their news feed, but sometimes at the cost of some Pages. The latest significant change to the news feed increased the importance of Negative Feedback. After much confusion and anger over the Pages that were negatively impacted, Facebook quickly rolled out the “Pages Feed”. The “Pages Feed” did little to nothing to help the exposure of Pages within the news feed.
However, Facebook recently rolled out a new news feed object that creates a call to action to your Pages Feed:
The new object is a relatively small adjustment to the news feed, but is an obvious call to action to drive more traffic to the little used Pages Feed.
Is It Here To Stay?
We expect this new object to slowly fade out of existence, along with the Pages Feed widget. Typically anything that requires clicking a small link in a secondary (or even a tertiary) navigation menu, will hardly be used at all.
Nonetheless, it’s a positive sign to see Facebook make attempts at improving Page’s exposure within the news feed.