We’re happy to release a new feature for EdgeRank Checker Pro users: CSV exports are now available for both Page and Post data. Our CSV exports contain the following data:
- EdgeRank Score
- Best / 2nd / 3rd Post Frequency
- Best / 2nd / 3rd Post Type
- Best / 2nd / 3rd Time of Day
- Median Negative Feedback
- Negative Feedback Per Impression
- Unreachable People
- Best / Worst
- Impressions Hour
- Likes Hour
- Comments Hour
- Impressions Day
- Engagement Day
- Post Type
- EdgeRank Day
- Most / Least New Fans
- Avg Likes Per Post
- Avg Comments Per Post
- Avg Imp Per Post
- Avg Shares Per Post
- Avg Clicks Per Post
- Avg Virality Per Post
- Avg Reach Per Post
- Avg Storytellers Per Post
You can access your CSV exports on any page by scrolling to the bottom of the page beneath “Manually refresh posts and insights data” and selecting either Page CSV or Post CSV. The CSV date range will be the same as the dates selected in the upper right corner of the page.
We’ve built a brand new feature called Photo Report that allows Pro users to visually scan their content and quickly see what’s working. Oftentimes, patterns of topics can emerge from the visual analysis.
Photo Report defaults to a filtered view analyzing Total Engagement. Photos are sized relative to their “success”, as it relates to the metric being analyzed. There are two content types displayed within Photo Report: Photos and Links. We decided to pull in Links too because of the thumbnail that represents them in the news feed. We believe that a good thumbnail can impact the content’s engagement. Continue reading
Facebook recently made a significant change to the EdgeRank algorithm that increased the importance of Negative Feedback. As a result, understanding Negative Feedback is now an integral component for optimizing EdgeRank, and keeping at bay any negative impact on your content is more important than ever.
Negative Feedback Analyzer enables marketers to quickly understand how Negative Feedback impacts their content, and offers insight on how to avoid future Negative Feedback.
We built Negative Feedback Analyzer to answer a few
- How much Negative Feedback does my content typically receive?
- What is the normal amount of Negative Feedback that Pages in my industry receive?
- How many fans are now unreachable because of prior Negative Feedback?
- How is Paid Media influencing Negative Feedback for my content?
- Which topics are creating Negative Feedback?
- What specific content is receiving Negative Feedback?
- Of the different types of Negative Feedback, what is the severity of my Negative Feedback?
How To Use Negative Feedback Analyzer
We’re excited to share a new small, but unique, feature in Real-Time Monitor. When watching Real-Time Monitor in Total Values view, two new icons are displayed for your Pro Page:
- Page Average – A visual reference point to your Page’s average performance for the metric being monitored
- Industry Average – A visual reference point to an adjusted Industry average for the metric being monitored
Hovering over either icon provides additional details into the metrics. We hope this new perspective enables marketers to see how their content is moving and changing against their averages, as well as understand how they fit within their Industry. Real-Time Perspective is available for any metric that you are able to monitor, simply change the metric being monitored and the Perspective icons will remain within the graph.
Let us know what you think of this new Real-Time Perspective in the comments below or contact us!
We’re excited to announce our newest tool: Real-Time Monitor for Facebook Analytics! Facebook now updates post level analytics approximately every 5 minutes. We’ve built a dashboard to monitor the most important metrics, as they happen. This new tool is currently in Beta, which requires you to remain within the tool in order for us to collect the metrics every 5 minutes. We’ll be expanding this functionality in the future.
- Monitor all active* posts for the Pages you Admin
- Filter by a variety of metrics: Total Impressions, Unique Impressions, Viral Impressions, Organic Impressions, Paid Impressions, Total Engagement, Clicks, Shares, Likes, Comments, & Virality
All filter options are able to be viewed as Change In Values or Total Values. Change In Values offers a unique perspective to see how your content is currently trending.
Keep an eye on all of your posts’ Negative Feedback rating. If an individual post is receiving above average negative feedback, it’s imperative to consider deleting the post to reduce potential damage to your average EdgeRank. Removing a Post before it receives substantial Negative Feedback helps your Page maintain the highest possible opportunity for high EdgeRank.
Social Media is renowned for having the potential for “Virality”. We are now providing a never before seen real-time analysis of Viral Lift for your content. Examine how Organic, Viral, and Paid Impressions interact with your content to get a better understanding of Viral Lift.
Monitor recent posts’ individual performance by examining Engagement, Impressions, Clicks, and Negative Feedback in real-time. This allows the brand manager to quickly identify how each individual post is performing as it happens.
Let us know what you think in the comments below or as always on Facebook or Twitter!
We’ve made many adjustments to EdgeRank Checker since our official launch eight months ago, and we’ve recently wrapped up our biggest changes yet! We want to take this opportunity to share what we’ve been up to, and explain how to better use the tool to maximize your Facebook exposure.
Summary of the New Features:
Since the EdgeRank Checker launch over seven months ago, the tool has gone through numerous changes and improvements to better serve our customers. The old Page Overview was static and didn’t reflect all that we had to offer. This is something we wanted to address, but anticipated new features coming down the line. We’re happy to announce that the redesigned “Page Overview” is now much more relevant and intuitive. Continue reading
Managing a multitude of Pages is now easier than ever. The Dashboard has been redesigned to accomodate Agencies and Super Users alike.
EdgeRank Over Time Graph
The graph provides a comphrehensive visual understanding of how all of your Pages are performing. Previously, EdgeRank Over Time was a feature reserved for Pro Users only. With the new Dashboard we’ve decided to extend this Pro feature to our Free Users as well. Pages can be toggled on and off, and you are able to pick the timeframe being observed.
Five metrics are displayed for each Page, and all metrics are sortable. The quick look metrics include: Engagement Ratio (Engagement/Fans), Reach (Reach/Fans), Virality (number of people who have created a story from your post as a percentage of the number of people who have seen it), and Post Lifetime. Metrics are Green or Red depending on how they’ve changed, positively or negatively. Please note, when sorting by name or EdgeRank Score Pro Pages sort above any Free Pages.
One of EdgeRank Checker’s most valuable features is custom tailored Recommendations. Today, we’re unveiling a refreshed look with brand new, powerful functionality.
Click to view full screen
One of our most requested features was the ability to custom tag individual posts. Custom tags are now here, and can be leveraged within Recommendations. Users are able to tag any post with any tag type. We recommend creating a few categories of post types such as promotional, giveaway, question, or any specific strategy. Once you’ve created a few custom tag types and applied them to your posts, you’ll be able to look at custom tailored Recommendations based off the tags. Custom Tags now provide a never before seen level of control utilizing Engagement building Recommendations. Continue reading