Significant time has passed since Facebook fully rolled out their hashtag implementation. We decided to dig into the data to see the impact of hashtags on the news feed. To our surprise, the answer was…nothing. Wow, we didn’t expect to find that!
The assumption is that if people see an object in the news feed with a hashtag they’re interested in, they will click the hashtag to discover more interesting content related to the particular hashtag. Brands that talk about trending hashtags may receive additional exposure due to other Pages using hashtags because their Page may show up unexpectedly. Continue reading
When a Page Manager sees awesome content, should they use the Share functionality or repurpose it? We decided to dive into the data to find out.
Viral Reach is essentially non-existent for photo posts that are Shared. Why is this? It’s most likely due to how Facebook is treating the object in the news feed. Facebook must balance between rewarding the original creator the post, while also giving some organic reach to the sharer. Continue reading
When are your fans online? We decided to take a look with a heat map style graphic:
This is a heat map of Facebook fans seeing posts in the news feed. If the graph is Red, the more likely the time overlaps with all of the Pages we studied. As the color progresses towards blue (red → yellow → green → blue), the more likely this time period was unique to fewer Pages.
A majority of brands experienced had fans online between 9am to 9pm CT. As expected, this is when Americans are awake and active (the brands we studied had a general American focus). There was not much variance, which means that most brands have a similar looking graph.
We’ve heard a few rumors going around that asking for Likes is now being penalized by Facebook. Some are calling these calls to action Like baiting. You’ve probably seen a post similar to the one below countless times:
Today is crazy-amazing-never-heard-of-before holiday! Click LIKE if you’re excited!
A common tip to help beat EdgeRank and increase engagement is to create a call to action. We’ve warned before that just adding “Click LIKE”, “Comment if you disagree”, etc, can become monotonous to your fans. We advise brands to think of intelligent and meaningful ways of spurring a call to action.
(A simple example would be: “Where is the dog hiding in this photo?”)
The tip to add calls to action to your posts has gotten a bit out of hand. We now have many posts with simplistic calls to action dangling from the end of content. We’ve heard rumors that Facebook has grown tired of this tactic and has implemented a penalization factor for this behavior.
We studied the data, and it does not appear Facebook penalizes this tactic. In fact, it still increases Viral Reach and overall Engagement.
Facebook announced a few specifics regarding changes coming to the news feed algorithm (EdgeRank). Overall the algorithm still works mostly the same, with the exception of a few new improvements. We’ll explain each change, and what you can do about it to stay on top of your strategy.
Facebook held a small gathering to explain their latest changes to the news feed. A few key take aways:
- There is still an algorithm determining the news feed
- New Story Bumping Signal
- New Last Actor Signal
- Future New Chronological by Actor Signal
- There will not be a purely chronological change
Frequent updates can be found on our Twitter account (@EdgeRankChecker)
We’ll be live-blogging Facebook’s News Feed event today at 1pm ET. Facebook will be “taking a deeper look at the ranking algorithms that determine which stories appear at the top of your feed” (#EdgeRank) & discussing “a specific update to organic ranking that’s coming up.”
We will be the first tell you how this will impact your strategy. Updates will be displayed chronologically below.
How is EdgeRank calculated as explained by Facebook? From Facebook directly:
The News Feed algorithm responds to signals from you, including, for example:
- How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
- The number of likes, shares and comments a post receives from the world at large and from your friends in particular
- How much you have interacted with this type of post in the past
- Whether or not you and other people across Facebook are hiding or reporting a given post
Sounds similar to EdgeRank?
“For Page owners, this means their most popular organic Page posts have a higher chance of being shown to more people, even if they’re more than a few hours old.”
Facebook looks at recently created stories and processes it through the EdgeRank algorithm. It looks a few difference factors: the relationship between the users, how much engagement it has, and it renders it a score. This is exactly how we’ve explained EdgeRank in the past.
// Read our full official recap here //
// We originally posted this on Social Fresh, as an exclusive //
Mobile is quickly dominating just about everything, including posting to Facebook. When looking at EdgeRank, we know that Facebook has been giving additional value to newer features or post types. How does Facebook treat posting from a mobile device?
We dug deep into our data set to break out the differences between posting via mobile or a non-mobile method. We found that only 5% of Facebook Page posts are via a mobile device. Brands aren’t heavily leveraging mobile posting. However, the brands that are leveraging mobile are seeing a 39% increase in engagement per post!
Two weeks ago we launched a brand new feature called Monocle. We spent painstaking hours hand selecting the best Pages for each industry to be compared against. Monocle was met with positive feedback immediately, but with one constant suggestion — “Can I change my competitors?” We agreed that the tool is much more powerful with this ability, so we are happy to report that you can now hand select your competitors!
To use it, head to Monocle for one of your Pages. Above the countdown clock is a new button that says “Change Competitors”, click this button, and a dropdown of Facebook Page URLs will appear.
Note: Monocle is analyzing this content every 30 seconds, the best Pages to compare against are more active Pages.
It’s obvious that Americans use Facebook less on holidays such as the 4th of July. However, brands still have many opportunities to succeed within the news feed on holidays. We decided to analyze data from our other tool, PostAcumen, to determine when people used Facebook this past 4th of July. This data also provides insight into how to approach future holidays.
Achieving success with EdgeRank is a two front battle. First, determine how to succeed with your fans. Second, determine how to beat your news feed competitors. EdgeRank Checker Pro has helped thousands of marketers learn how to succeed with their fans. Now we’re excited to unveil a new feature to determine how to beat your news feed competitors: Monocle.
Monocle monitors your brand and stacks it up against 5 of some of the largest Pages in your industry. Monocle updates the data live every 30 seconds, while connected. We’ve hand selected Pages that post frequently and have excellent success within the news feed. Monocle boils down a ton of Facebook activity into easily digestible segments of information that help community managers and analysts alike.
The Summary section boils down what’s going on in the news feed. How many posts have happened today? Which ones are doing well? How are we doing? Who’s picking up most of the engagement right now?