Tag Archives: affinity

Understanding Post Grading: Affinity

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Facebook defines EdgeRank as: Affinity x Weight x Time Decay. Facebook measures Affinity between Users and Pages by monitoring their interactions. Interactions are objects such as Likes, Comments, Clicks, Shares, Wall Posts, and anything else that Facebook can tangibly measure.

EdgeRank Checker provides complete analytics for Affinity. This is a valuable metric you will not find anywhere else!  

The Affinity grade displays the process of understanding these Interactions. Facebook allows us access to analyze Interactions through Comments and Likes. Understanding how users are interacting with your Page can be incredibly powerful.

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EdgeRank f8 Recap

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Facebook is unveiling new features at f8, we’re blogging on how the developments affect EdgeRank.

[1:40pm EST] Facebook is opening the Open Graph to allow for verbs & nouns meaning users can not only ‘like’ objects, they can ‘read’, ‘watch’, ‘listen’, anything. This will create a new web of data to understand and provide interesting data back to the typical Facebook user. They will be using GraphRank to help Facebook users find cool & interesting content. Most objects that will be created in this new expanded Open Graph, Zuckerburg explains they will most likely reside in the new Real Time Ticker. However, Mark mentions that the News Feed will detect “interesting patterns” to help identify which objects in the news feed should be highlighted as ‘Top Stories’. Facebook will most likely use the new Open Graph connections (books, tv, movies, music, etc) as measures of Affinity between two users. For example if two users have both watched ‘The Godfather’, we would expect the Affinity between the two users to be higher. This will create a much more dynamic measurement of Affinity between all Facebook users. Continue reading →