The State of Facebook: June 2012

Here at EdgeRank Checker, we’re often asked how the ecosystem of Facebook is constantly changing. We pride ourselves in understanding how brands on Facebook can succeed by publishing onto the news feed. That being said, we’ve decided to begin analyzing how the State of Facebook is changing month to month.

The State of Facebook: June 2012

Continue reading

How To Guide: Facebook Page Industry Report

Industry Report analyzes industry-wide anonymous aggregate data to provide a wider spectrum of Recommendations. Using the new Industry Report feature, you can analyze insightful data that you can’t get anywhere else. This enables users to examine optimal post frequency, best content type, optimal times of day, and much more within their shared industry. Marketers can now analyze Facebook Industry Average Metrics and Trends.

Click to see full sample report

How Does This Help Me Manage My Facebook Page?
The quickest way to take advantage of this new tool is to examine Best Post Frequency, Best Time of Day, Best Day of Week, and Best Post Type for your industry. These metrics can quickly provide new perspectives that were previously impossible to analyze.

Pairing up your Page’s custom Recommendations with the Industry Report now provides a spectrum of tests that cover a wider range of actionable analytics. Depending on whether your Page is Above Average or Below Average, the industry’s Best Post Frequency, Best Time of Day, Best Day of Week, and Best Post Type can potentially provide additional Recommendations.

Continue reading