Understanding Post Grading: Affinity

Facebook defines EdgeRank as: Affinity x Weight x Time Decay. Facebook measures Affinity between Users and Pages by monitoring their interactions. Interactions are objects such as Likes, Comments, Clicks, Shares, Wall Posts, and anything else that Facebook can tangibly measure.

EdgeRank Checker provides complete analytics for Affinity. This is a valuable metric you will not find anywhere else!  

The Affinity grade displays the process of understanding these Interactions. Facebook allows us access to analyze Interactions through Comments and Likes. Understanding how users are interacting with your Page can be incredibly powerful.

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Impressions & Engagement 2 Weeks After Facebook’s New Hybrid News Feed

As an initial disclaimer, this blog post is attempting to merely reveal what the first two weeks of post-new hybrid news feed data is showing. We expect the data to most likely return to similar levels before the new hybrid news feed, but we do feel it’s important to monitor & report the changes.

What does the data say?

After collecting data for 2 weeks, impressions remain to be below the benchmark while engagement is above the benchmark. Impressions are down 25%, Likes were reported at +9%, and Comments up even higher at +21%. Continue reading

Impressions & Engagement 1 Week After Facebook’s New Hybrid News Feed

As an initial disclaimer, this blog post is attempting to merely reveal what the first week post-new hybrid news feed data is showing. We expect the data to most likely return to similar levels before the new hybrid news feed, but we do feel it’s important to monitor & report the changes.

What does the data say?

The initial data is showing that impressions are down across the board, the average Facebook Page is experiencing
-33% impressions per post. Engagement (as we reported earlier) is up across the board. The average Facebook Page is experiencing +18% Likes, along with +17% Comments. Continue reading

How the New Hybrid News Feed Affects Engagement

Facebook unveiled their brand new hybrid news feed for all users yesterday (9/21/11). We analyzed how the new hybrid will effect EdgeRank, however now we’ve had some time to analyze the impact on engagement. There’s been widespread rumors that engagement has been down across the board, we decided to put that to test.

We actually found that engagement was actually up across the board.

The details of our preliminary study: Continue reading