Most Facebook marketers try to optimize for EdgeRank to improve their exposure on the news feed. What happens when your competition is doing the same thing? Competitive EdgeRank should be understood as you battle for news feed exposure.

Each Facebook user’s news feed is custom tailored by EdgeRank. This means objects with high EdgeRank will have a higher likelihood of being presented as a “Top Story” (which will result in more exposure & a better chance of receiving engagement). Objects that have low EdgeRank will have a smaller likelihood of being marked a “Top Story”. Ultimately, you have objects competing to have higher EdgeRank to result in more exposure in the news feed.

What does competitive EdgeRank do to your Page? Continue reading →