1 Month Study: Impact of New Hybrid News Feed

[Updated: 11/8/11 10:00AM ET] // Added full infographic //

A month has passed since the new hybrid news feed has been implemented. We’ve analyzed the data comparing the month before and the month after the implementation, similar to our two preliminary reports (1 Week After & 2 Weeks After). Analyzing the data in a similar fashion, we found that the general trends stayed intact: Continue reading

Impressions & Engagement 2 Weeks After Facebook’s New Hybrid News Feed

As an initial disclaimer, this blog post is attempting to merely reveal what the first two weeks of post-new hybrid news feed data is showing. We expect the data to most likely return to similar levels before the new hybrid news feed, but we do feel it’s important to monitor & report the changes.

What does the data say?

After collecting data for 2 weeks, impressions remain to be below the benchmark while engagement is above the benchmark. Impressions are down 25%, Likes were reported at +9%, and Comments up even higher at +21%. Continue reading

Impressions & Engagement 1 Week After Facebook’s New Hybrid News Feed

As an initial disclaimer, this blog post is attempting to merely reveal what the first week post-new hybrid news feed data is showing. We expect the data to most likely return to similar levels before the new hybrid news feed, but we do feel it’s important to monitor & report the changes.

What does the data say?

The initial data is showing that impressions are down across the board, the average Facebook Page is experiencing
-33% impressions per post. Engagement (as we reported earlier) is up across the board. The average Facebook Page is experiencing +18% Likes, along with +17% Comments. Continue reading