Impressions & Engagement 2 Weeks After Facebook’s New Hybrid News Feed

As an initial disclaimer, this blog post is attempting to merely reveal what the first two weeks of post-new hybrid news feed data is showing. We expect the data to most likely return to similar levels before the new hybrid news feed, but we do feel it’s important to monitor & report the changes.

What does the data say?

After collecting data for 2 weeks, impressions remain to be below the benchmark while engagement is above the benchmark. Impressions are down 25%, Likes were reported at +9%, and Comments up even higher at +21%. Continue reading

Impressions & Engagement 1 Week After Facebook’s New Hybrid News Feed

As an initial disclaimer, this blog post is attempting to merely reveal what the first week post-new hybrid news feed data is showing. We expect the data to most likely return to similar levels before the new hybrid news feed, but we do feel it’s important to monitor & report the changes.

What does the data say?

The initial data is showing that impressions are down across the board, the average Facebook Page is experiencing
-33% impressions per post. Engagement (as we reported earlier) is up across the board. The average Facebook Page is experiencing +18% Likes, along with +17% Comments. Continue reading

General Recommendations for Improving Your EdgeRank

The strategy to improving a Facebook Page’s EdgeRank is different for each Page and should be custom tailored to their audience. However, there are a handful of general best practices to improve your Page’s EdgeRank.

Try the following general tips to improve your Page’s EdgeRank:

  • Post content that naturally engages the audience (thinking exciting, unique, and exclusive)
  • Encourage your audience to ‘like’ your content
  • Use appropriate images to supplement your text
  • Create short and appealing videos to engage your audience
  • Update your audience based on when they are on Facebook, not what’s convenient to you
  • Content is King – Post truly great content, and engagement along with EdgeRank will increase

After trying out the general recommendations, be sure to keep experimenting and testing what works with your fan base. There is not a magic solution to improving EdgeRank, however with constant evaluation and testing you should be able to always improve it.