Impressions & Engagement 1 Week After Facebook’s New Hybrid News Feed

As an initial disclaimer, this blog post is attempting to merely reveal what the first week post-new hybrid news feed data is showing. We expect the data to most likely return to similar levels before the new hybrid news feed, but we do feel it’s important to monitor & report the changes.

What does the data say?

The initial data is showing that impressions are down across the board, the average Facebook Page is experiencing
-33% impressions per post. Engagement (as we reported earlier) is up across the board. The average Facebook Page is experiencing +18% Likes, along with +17% Comments. Continue reading

Recent Stories Hides Low EdgeRank Objects

The most shocking revelation at f8 was when Facebook revealed that not all posts will reach the Recent Stories section, there is a minimum threshold. “Do all posts appear in Recent Stories?” was asked by Bryan Person (give him a follow on Twitter, fellow EdgeRank expert), which lead to the confirmation. We had noticed a few examples of the behavior, however it had not been officially confirmed by Facebook. This new revelations brings a slight wrinkle to News Feed Optimization.

What does this mean for Facebook Marketers?

Obviously Facebook Marketers strive for high EdgeRank, to increase their visibility in the news feed. With the new hybrid news feed, this means getting your updates marked as ‘Top Stories’. However, with a minimum threshold this adds another layer of pressure. It now becomes a necessity to get your update to ‘Recent Stories’ before worrying about cracking in as a ‘Top Story’. Continue reading

Facebook Unveils New News Feed – What does this mean for EdgeRank?

We detailed our experience with beta access to Facebook’s testing of the new news feed. Facebook has officially unveiled the new news feed to all users as of 9/21/11. Feedback is starting to come in, however this time Facebook has provided context to all of the new changes. We’ll look at the new feed and how it will affect EdgeRank.

Facebook describes top stories as:

We determine whether something is a top story based on lots of factors, including your relationship to the person who posted the story, how many comments and likes it got, what type of story it is, etc. For example, a friend’s status update that might not normally be a top story may become a top story after many other friends comment on it.

Continue reading