Shares are an extremely valuable action within Facebook. Shares take Posts from one user’s feed and immediately seed it into the “Sharer’s” feed for their friends to see, which can create a viral effect on Facebook. It’s important for your Posts to receive a mixture of Likes, Comments, and Shares.

Shares tend to perform well during Tuesdays and Wednesdays. It’s hard to tell exactly why these days perform above average, but it’s worth noting. In the chart below, you can see that the increase of Shares on Tuesday and Wednesday resulted in an increase of Clicks on these same days. Additional Shares are creating more impressions which lead to more Clicks.

A simple tactic to increase Shares can be as simple as asking your fans to Share your content. The hardest challenge with Sharing is creating content your fans will actually want to rebroadcast. The fan must be comfortable with their friends, family, and business associates seeing the content. Content that is typically shared the most are exclusive videos, funny photos, and general feel-good stories.